Efficient communication in Benelux

Belgium, the Netherlands and Luxembourg are often mentioned in the same breath, and the Benelux is considered by many as one region. However great the historical, linguistic and cultural similarities are, in practice the differences are even greater. And these have a significant impact on the way of communicating in the three countries of the Benelux.
In our paper you will find both theory and tips to keep communication in the Benelux on the right track.

The paper will be made available in three parts. Part A can be requested here as a downloadable PDF.

You don't have to do anything to receive parts B, C and D; once you have requested part A we will automatically send them to you in the coming weeks.
 
Content
In part A we discuss the cultural differences that the Dutch organizational sociologist Geert Hofstede captured of different countries using his 6-D model:

1. Power distance
2. Individualism/collectivism
3. Masculinity/femininity
4. Uncertainty avoidance
5. Time orientation
6. Restraint/indulgence

In part B of this paper we discuss the differences between the media landscapes in the Benelux. We pay attention to, among other things, radio and television advertising in the Netherlands and Belgium, the print and online media, the types of content that are successful, the differences in social media use and the ways to put yourself on the map as a brand.

In part C and D we discuss the ways and means with which you optimally distribute your content in Belgium and the Netherlands. These also appear to be subject to national preferences. Finally, we discuss communication trends that the consultants at Wisse Kommunikatie and Insticom detect, and the activities that are developed and deployed on that basis.